Foreclosures + Forbearance
Anyone who lived through the 2008 housing market crash, either as a homeowner or someone watching from the sidelines, vividly remembers what that time felt like. Even over a decade later, many people I speak with have serious concerns and questions about what is happening in the current real estate market with that time in their rear view mirror. After the last few years in the real estate market, I can't blame anyone for feeling like something is coming. The news headlines, changes in interest rates, post-Covid economics, and more are a lot to think about. With that in mind, I hear this question all the time: "Are you seeing a lot of short sales/foreclosures on the market given what is happening with forbearance programs?" The answer may surprise you: no, we're not seeing a lot of foreclosures and short sales right now, even after the Covid mortgage loan forbearance programs were enacted to help those who needed assistance during the lock downs. Surely you would think that those folks needing that assistance would inevitably need to foreclose or look to do a short sale to get out of their property. As a matter of fact, the Mortgage Bankers Association released a write up just yesterday (April 17, 2023) that total loans in forbearance fell to 0.55% in March. With inventory levels nationwide remaining low, and demand staying high, many folks who are experiencing economic hardship are able to sell their homes without needing to use short sales or foreclosures. Their equity is high enough that they can sell and move on. If you are looking to find foreclosures and short sales as a buyer, you may be disappointed to see that right now there just aren't that many available to take advantage of. Jennifer Schurter is a Realtor and expert marketer serving the Greater Portland, Oregon Metro. If you're looking to get started on the process of buying a home, selling a home, or investing in real estate assets, please reach Jennifer at jen@jenschurter.com.
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Smart Pricing
If you're getting ready to list your home, there's something you need to know. Marketing is extremely important, and the agent you hire needs to have a robust marketing plan to place in action to assure that your home is receiving the views and attention it deserves. After all, you've done the hard work of cleaning, decluttering, depersonalizing, taking care of honey-do projects, etc. You know what is more important than marketing? PRICE. I would even argue that the price you decide to list your home for is actually a big part of your marketing plan. Yes, that's right, YOU the seller make that decision on the listing price for your home! NOT your agent. It's really important to consider what is happening in the market at the time you are looking to sell. I would caution you to reconsider if you are looking across the street at the neighbors whose home sold for $100K over ask 12-18 months ago and thinking that you will also receive that kind of activity or price for your home. I don't have a crystal ball, and maybe you could get that kind of response in today's market. It all depends on your neighborhood and your home itself. If there's a price/value mismatch in the in the eyes of the consumer when they see your home and what it's listed for, no amount of marketing, advertising, open houses, flyers, or skywriters will help sell your home. Smart pricing strategy means the marketing your agent places in motion will be the most effective it can possibly be. And all the better opportunities to find the *right* buyer for your property. If you're getting ready to put your Portland, OR home up for sale and need to know where to start, reach out to Jennifer Schurter. She's a Realtor in the Greater Portland, Oregon Metro area who specializes in marketing and promotion of homes for sale.
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It's Not You, It's ME
Have you ever been on the receiving end of the phrase "It's not you, it's ME?" Buyer feedback that isn't in line with what you might like to hear as a home seller is a lot like the buyer saying that phrase to you, but about your home. Don't get me wrong...this feedback is an essential part of the home selling process. It's important to remember that what the buyer has to say about your home isn't about you, but about how they feel about your home. Remember that, as a seller, you don't control when the perfect buyer is going to walk in nor do you control if they fall in love with your home when they visit. You CAN control the presentation and the condition the property is in while your home is on the market. However, keep in mind that if you continue to receive consistent feedback that points to a specific concern and you are able to update/change it (within reason), you may consider taking that feedback to heart. In this case, the buyers are telling you what you need to do to sell your house. Otherwise, when that buyer walks through and says they don't like your house, or paint colors, or.... Just think that they're saying "It's not YOU, it's me." Getting ready to put your Portland, OR Metro Area home up for sale and not sure where to start? Reach out to Jennifer Schurter, a Realtor with Real Broker, LLC in Portland, OR.
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