A Day in the Life
A Day In the Life... I am really REALLY lucky to work in a profession where I have the opportunity to control my time and schedule. As a mom with a growing business, two kids, a house, a husband, two dogs, and housework that *just* never seems to be completely done (and we ALL pitch in!), time is a precious commodity. That means that my kids are often along for the ride...for errands, photo appointments, picking up signs, and once in a while, when there's nothing I can do about it, they might have to be my showing assistants. I like to think that in these moments where they are around when I am working they have the opportunity to witness that if you want something, you have to make it a reality for yourself. Unless you're ridiculously lucky, what you want won't just "happen" without the effort to make it happen. It's more than just working to get what you want, too. It's an appreciation for the inner workings of a business and what it takes to stay in business. Keeping the proverbial lights on, handling challenges, and sometimes picking yourself up off the floor. Last week, with a little bribe of Starbucks drinks and a drive through the University of Oregon campus, I convinced my son to be my marketing assistant for a photo shoot day for an upcoming listing in Eugene. On the first day of Spring Break! It was the best date with my kid. One on one time, silly mom jokes (I'm honing my craft), and the opportunity for more than just quality time. I really have the best job in the world.
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Is Investing in Oregon Farmland the Next Big Thing?
If you drive south on I-5 through the Portland Metro area, you will hit a hard border lline between city/suburbs and rural/farmland. Have you see it once you cross the Willamette River? It's no shock that Oregon has some of the best farmland in the country, and that it has caught the attention of investors. Have you ever considered investing in Oregon farmland? Curious about what the risks and benefits might be? Check out the latest YouTube video where we break it down. If you're looking ahead to buying or selling a home in the greater Portland, Oregon metro area in the near future and aren't sure where to begin, I'd love to connect to help you start off on the right foot. I'm Jennifer Schurter, a Realtor and expert marketer in the Portland, Oregon metro area. Jen@JenSchurter.com
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Don't Take Bad Advice!
"Someone told me we don't need to deal with minor repairs and deep cleaning our home prior to listing because buyers will see through those things. Do I really have to take care of home repairs and deep clean my house before we list it?" The short answer is no, I suppose not. The long answer? YES. 10,000% YES. And here's why. Buyers today are facing higher interest rates and home prices that haven't really come down. You can bet these buyers are going to be a lot more particular about what they're looking for in a home they buy today than they were during the frenzy of a couple years ago. Basically, buyers are choosier. They will notice a dirty house that smells like it needs a deep clean. They will notice the tacky-tacky honey-do projects that need doing. They will take note of the unkept landscaping. ...and they won't necessarily "see past all those things." I also work with buyers, and I can tell you that when we walk through a home we take a mental tally of all the things that aren't quite right. Each has a dollar sign attached to it. So in addition to our mental notes, we're adding up the dollar signs we saw in the home. That adds up to a sum in our minds against the list price of your home! And it's worse when the photos don't actually represent the condition of the home (there's a reason we use professional photography!). It's a bit like a bait and switch situation. In today's market, you can't afford to turn off a buyer! Houses are emotional objects and are so much more than just a place to live. Treat it like a place that feels special when someone walks in. A home that smells good, is deep cleaned, and is tidy and nice WILL absolutely pay off. Whether you put in the elbow grease and do it yourself, or hire contractors to take care of the tasks, it is worth the effort if you want to do everything in your control to achieve a top dollar sale. Especially with what is likely your single largest investment! If you would like to know about the types of projects that are worth doing prior to selling (and worth the ROI), simply reply to this email and we can discuss it.
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