How to Attract More Buyers for Your Home
2025 homebuyers have made one thing clear: they want move-in-ready properties. According to a recent Bright MLS survey, more than 56% of prospective buyers say that move-in-ready condition is their top priority. If selling is in your plan this year, here’s what you need to know about buyer priorities and how to prepare for them. What Makes Move-In-Ready Homes So Appealing? With high home prices, limited (yet rising) inventory, and elevated mortgage rates shaping the housing market in 2025, buyers are looking to avoid additional costs and hassles after closing. A move-in-ready home means: No immediate repairs or renovations: Buyers want to focus on settling in rather than dealing with contractors or DIY projects. Predictable expenses: With fewer surprise repairs, buyers can better manage their budgets. A seamless transition: Move-in-ready homes allow buyers to enjoy their new space right away. What Buyers Are Willing to Compromise On While a move-in ready home is a top priority, the Bright MLS survey reveals that buyers are willing to make compromises. Lisa Sturtevant, Chief Economist at Bright MLS, explains, "Our survey found that while prospective buyers realize that trade-offs are often necessary, they are more likely to compromise on the size of the home and location before giving up on their dream of finding a home in move-in-ready condition." Nearly 75% of buyers are open to purchasing a smaller home if it aligns with their budget or preferred location. Downsizing not only reduces costs but also lowers maintenance requirements without sacrificing quality. Additionally, about 64% of buyers are willing to consider homes outside their ideal location, prioritizing affordability and move-in-ready condition over proximity to work, schools, or other amenities. When it comes to upfront costs, 38.8% of buyers are prepared to stretch their budget for the right property, especially if it checks off their must-have features. Understanding this strong preference for move-in-ready homes provides an opportunity for sellers to meet market demand. Let’s take a look at how you can get your home ready for motivated buyers. How Sellers Can Capitalize on the Move-In-Ready Trend If you’re planning to sell your home, prioritizing a move-in-ready presentation can help attract buyers and maximize your sale price. This doesn’t mean you need to do a full renovation—but taking the time to do the following will help get your home market-ready: 1. Complete Essential Repairs Start by fixing any obvious issues like leaky faucets, chipped paint, or squeaky doors. Small repairs can make a big difference in how buyers perceive your home. 2. Invest in Cosmetic Upgrades Consider updates like fresh paint, new light fixtures, or modern hardware in the kitchen and bathrooms. These small changes can make your home feel updated without breaking the bank. 3. Stage Your Home for Success Staging helps potential buyers envision themselves living in your home. Declutter, depersonalize, and arrange furniture to highlight the space's best features. 4. Highlight Energy Efficiency With 32% of buyers prioritizing energy-efficient features, upgrading insulation or installing a smart thermostat can make your home stand out. What if your home isn’t move-in ready? Don’t worry—plenty of buyers are still eager to consider properties with a little room for improvement. Focus on showcasing your home’s strengths, like its solid structure, desirable location, or unique architectural details. These qualities can make it stand out, even if it needs some TLC. To sweeten the deal, consider offering repair credits or a home warranty to give buyers peace of mind about tackling any updates. You can also explore innovative options like Zoodealio’s Cash+ Offer, which lets you make improvements and sell for top dollar—all without upfront costs. (Want to learn more? Contact me and I’ll share all my secrets!) Whether your home is move-in ready or not, emphasizing its potential can attract motivated buyers in any market. Looking to sell in Canby, Aurora, Molalla, Wilsonville, Woodburn, Oregon City, Clackamas County, or the North Willamette Valley? I'm here to help!
Read More
Should You Sell or Stay? How Home Equity Can Help You Decide
If you’re a homeowner, chances are you’ve watched your home’s value rise over the past few years. Thanks to record-high equity levels, many homeowners are sitting on what feels like a financial jackpot. But with the housing market shifting and 2025 on the horizon, you might be wondering: Should I sell my home and cash in on my equity, or stay put and make the most of what I have? Here’s how to use your home equity to make the smartest decision for your situation. What Is Home Equity, and Why Does It Matter? Home equity is the difference between your home’s current market value and what you still owe on your mortgage. For example, if your home is worth $400,000 and you owe $200,000, you have $200,000 in equity. According to CoreLogic’s Q3 2024 Homeowner Equity Insights Report, U.S. homeowners with mortgages saw their collective equity increase by $425 billion over the past year—a 2.5% year-over-year gain. This brings total homeowner equity to a staggering $17.5 trillion. While the pace of equity growth is expected to slow in 2025, homeowners still stand to benefit from historically high levels of equity. This brings us to an important decision point for homeowners: understanding how your equity position can guide your next move. Should You Sell? Selling your home can be a great option if you want to: Cash In on Your Equity Gains Median home prices climbed 50% from September 2019 ($272,100) to September 2024 ($409,000). By selling now, you can turn your equity into cash to fund a down payment on a new home, pay off debt, or invest elsewhere. Downsize or Relocate If your current home no longer fits your needs, equity can help you afford a smaller home or move to a new area. Whether it’s downsizing to reduce costs or relocating to a new area for better opportunities, your home’s value can be a key resource in making your next move. Avoid Future Market Shifts While home prices are expected to grow modestly (CoreLogic projects a 2.3% increase in 2025), rising inventory levels and regional affordability challenges could impact equity gains in the coming years. Selling now could help you maximize your profits. Or Should You Stay? Staying in your home might make more sense if you: Want to Build More Equity With home prices still rising, although at a slower pace than years past, you can continue building equity through regular mortgage payments and appreciation. By steadily reducing your mortgage balance and benefiting from even modest home price growth, you’re consistently increasing your financial stability. This slow but steady equity growth ensures your home remains a valuable long-term investment. Plan to Access Your Equity Strategically As a homeowner, you have the option to tap into your equity through a home equity loan or HELOC to fund renovations or consolidate debt. These options often come with lower interest rates than personal loans or credit cards. Just be sure to use the funds for productive purposes. Prefer Stability If you’re happy with your home and don’t want to navigate the current housing market, staying put and focusing on maintaining your property might be the best choice. By staying, you can enjoy the stability of familiar surroundings while continuing to build equity through regular mortgage payments and property appreciation. Key Factors to Consider When deciding whether to sell or stay, ask yourself: What are my financial goals? Do you need a lump sum of cash now, or do you prefer to continue building long-term wealth through equity? What is the market like in my area? CoreLogic and CBS highlight significant regional differences in equity growth. Research your local market or consult a real estate agent to understand your home’s value. What are the costs of moving? Factor in expenses like closing costs, moving fees, and potential higher mortgage rates if you’re buying a new home. Whether you decide to sell or stay, your home equity is a powerful financial tool. Selling can provide immediate financial benefits, while staying allows you to continue building wealth over time. Interested in learning how much equity you’ve gained over the past year? Contact me, and I’ll send over a personalized report!
Read More
Are Home Sales Finally Making a Comeback?
For the first time in over three years, existing home sales increased year over year, reaching a seasonally adjusted annual rate of 3.96 million in October. So, what exactly does this mean? So glad you asked! Even though 2024 is shaping up to have the fewest home sales on record, the rise in sales this October could be a sign that the housing market is starting to recover. After a long stretch of slowing home sales, data from the National Association of Realtors (NAR) shows three main trends that are worth paying attention to: More homes are selling, and prices are still rising. Homeowners are seeing their equity grow as prices climb. There’s more inventory to choose from. For buyers, the market is offering a bit more breathing room as the number of available homes rises. Buyers are starting to come back. The year-over-year sales increase shows that demand is picking up, even with mortgage rates higher than in years past. For homeowners, this means rising equity and an opportunity to sell at peak prices. For buyers, the growing inventory could finally offer a wider selection of homes to choose from. Below, we’ll break down what’s behind the numbers, explore how rising prices and inventory are shaping the market, and share actionable insights for homeowners looking to take advantage of these trends. 1. More Homes Are Selling, and Prices Are Still Rising Homeowners, this one’s for you: the value of your home is likely continuing to grow. In October, the median existing-home price rose to $407,200—a 4% increase compared to last year. That’s the 16th straight month of year-over-year price growth. Here in the greater Portland, Oregon metro area, the median home price was $535,000 in November of 2024, a 1.4% increase year over year. While inventory remains low and time on market is also going up (we're at 64 days from 55 days in November 2023), prices remain stable. Here in the Portland metro area, you would assume that prices may go down given how long it's taking for homes to sell. We're just not seeing that. For many sellers, this means a chance to cash in on rising equity. Lawrence Yun, Chief Economist for the National Association of Realtors, summed it up perfectly: “The ongoing price gains mean increasing wealth for homeowners nationwide.” Yun also expects home prices to continue rising over the next two years, predicting a 9% YoY increase in 2025 and a 13% YoY increase in 2026. 2. There’s More Inventory to Choose From For the past few years, buyers have faced limited options in the housing market. But that’s starting to change. The inventory of unsold homes rose 19% nationwide compared to last year, giving buyers more options than they’ve had in a while. Locally, the Portland, Oregon metro area saw a 0.5% decrease in housing inventory in November 2024 over November 2023. This growing inventory means two things: For sellers: More competition. Preparing your home to stand out—through staging, pricing it competitively, and marketing—will be key. For buyers: A bit more choice and less pressure to bid on the first home you see. If you’ve been waiting for the market to offer more balance, this could be the sign you’ve been waiting for. 3. Buyers Are Starting to Come Back NAR’s report shows that home sales are up year over year—the first time we’ve seen this since July 2021. Even with elevated mortgage rates, buyers are finding ways to re-enter the market, driven by job stability and growing economic confidence. While mortgage rates are still hovering around 6.78% for a 30-year fixed-rate loan, they’ve stabilized. And Yun predicts they could dip into the lower 6% range in 2025. This demand is creating a sweet spot for motivated sellers: buyers are ready, inventory is growing, and prices are holding steady. Final Thoughts If you’ve been considering selling, now may be a great time to act. With prices still rising and demand picking up, listing your home soon could help you attract serious buyers and secure a strong return. Just keep in mind that more inventory means your home needs to shine. Staging, high-quality photos, and competitive pricing are more important than ever. For buyers, the good news is that you have more choices. The rising inventory is making it easier to find homes that fit your needs and budget. While mortgage rates are still higher than a few years ago, they’re stabilizing. If you’re ready to buy, the best strategy is to get pre-approved, understand your budget, and stay patient while exploring your options. For those looking for more personalized insights, I’m happy to help. Connect with me here for a discovery call, and we can start exploring your options.
Read More
Categories
Recent Posts