Don't Take Bad Advice!
"Someone told me we don't need to deal with minor repairs and deep cleaning our home prior to listing because buyers will see through those things. Do I really have to take care of home repairs and deep clean my house before we list it?" The short answer is no, I suppose not. The long answer? YES. 10,000% YES. And here's why. Buyers today are facing higher interest rates and home prices that haven't really come down. You can bet these buyers are going to be a lot more particular about what they're looking for in a home they buy today than they were during the frenzy of a couple years ago. Basically, buyers are choosier. They will notice a dirty house that smells like it needs a deep clean. They will notice the tacky-tacky honey-do projects that need doing. They will take note of the unkept landscaping. ...and they won't necessarily "see past all those things." I also work with buyers, and I can tell you that when we walk through a home we take a mental tally of all the things that aren't quite right. Each has a dollar sign attached to it. So in addition to our mental notes, we're adding up the dollar signs we saw in the home. That adds up to a sum in our minds against the list price of your home! And it's worse when the photos don't actually represent the condition of the home (there's a reason we use professional photography!). It's a bit like a bait and switch situation. In today's market, you can't afford to turn off a buyer! Houses are emotional objects and are so much more than just a place to live. Treat it like a place that feels special when someone walks in. A home that smells good, is deep cleaned, and is tidy and nice WILL absolutely pay off. Whether you put in the elbow grease and do it yourself, or hire contractors to take care of the tasks, it is worth the effort if you want to do everything in your control to achieve a top dollar sale. Especially with what is likely your single largest investment! If you would like to know about the types of projects that are worth doing prior to selling (and worth the ROI), simply reply to this email and we can discuss it.
Read More
How Does Recent Banking News Impact the Real Estate Market?
How does recent banking news and events impact the real estate market? The topic is complex. I reviewed several articles, including one from Barrons.com ("How the Housing Market Could Be Affected by Bank Failures) to get an idea of their analysis. From the article: "The initial effects of the bank sector upheaval that began a week ago have reached the housing market. So far, it isn’t all bad news—but it will take time to see how the recent changes play out." In the short term, we have seen interest rates drop back under 7% (check out the Mortgage News Daily app if you want to watch what's happening there in real time). The possibility of a bank collapse is a concern that could have ripple effects on various sectors, including the housing market, home prices, and mortgage rates. If a bank were to collapse, it could lead to a decrease in the availability of credit, making it harder for people to get loans to buy homes. This could cause a decline in demand for homes, which in turn could lead to a drop in home prices. What's interesting is what we know about the housing market in general right now. We have VERY low inventory, locally and nationally. A recent article from HousingWire said we may be as many as 6.5 Million units (homes) short! If we think about how to fill that void with single family homes, assuming we have plenty of new home starts (or, beginning of building), they estimate that we could see that gap shrink in the next 3-4 years. However, since many builders rely on credit to finance their building projects, that could get tricky if credit becomes more difficult to obtain. It's easy to see how these new home starts could be dampened by the banking issues we're seeing today. That could mean we see inventory stay low. What should you expect? People will still need to buy and sell houses. There are life events that still drive a need to move. I call these the "D's": Death, Divorce, Diamonds, Diapers, Degrees. In other words, they're life events that make a sale or a move necessary. People making a move "just to move" as we may have seen when the opportunity was great over the last couple years will not be nearly as common. If you are looking to sell your home in the near future, I would suggest making plans to get your home ready for sale by decluttering, depersonalizing, and taking care of issues. A home in prime condition will be a lot more attractive to buyers, who are now more particular about what they want and are willing to deal with. Every perceived fault has a dollar sign attached to it. Speak to an agent (like me) who can help you determine the things you should do that offer the best return on your investment. If you are looking to buy, speak to a mortgage professional. Some find it helpful to think about a purchase in terms of monthly payment rather than overall purchase price. Start thinking about what your actual priorities are, and how long you want to live in the home you're purchasing. Perhaps consider lower price point areas that may offer opportunities for greater affordability, especially if it's your first home. If you're looking ahead to buying or selling a home in the greater Portland, Oregon metro area in the near future and aren't sure where to begin, I'd love to connect to help you start off on the right foot. I'm Jennifer Schurter, a Realtor and expert marketer in the Portland, Oregon metro area. Jen@JenSchurter.com
Read More
Ask the Realtor: The January '23 "Head Fake"
I heard inflation is coming down! Right? RIGHT?! If you follow the real estate market at all, you may have heard headlines to this effect in the news. And to be completely honest, it sure seemed like that may have been case. Mortgage interest rates came down to near 6% (some were in the high 5s!), The Fed felt the moves they made were having an impact, and it seemed that the inflation slowed down. Until it didn't. **DISCLAIMER** This is not intended to terrify, but rather clarify what we're seeing in the real estate world right now. Over the last week or so, I have been watching the latest data to see what is going on. What I can say is that what we saw in January 2023 *may* have been a "head fake." Meaning, one month of change in the right direction is just one data point in what is a complicated situation for our economy. Here's what ended up happening in February, and all are things The Fed doesn't want to see: -Consumer spending is up (1.8%) -Unemployment rate hits a 53-1/2 year low...Fed wants this to be higher -Inflation didn't slow as much as they wanted in January (aiming for 6.2%, came in at 6.4%) The prediction is that now we may see The Fed make a 50 basis point adjustment in March, which will trickle down into the mortgage rate world and potentially cause rates to increase. What does this mean for you as a person who wants to buy property, is looking to sell, or owns property? If you WANT to buy property: If you can afford it and you need to make a move (lifestyle changes, necessity to move, etc), consult with a lender to see what is possible. There are tools (like 2/1 rate buy-downs) that may be an option for you to make things a little easier in the short term. The important thing is to judge your purchase based on your monthly payment. What can you afford each month? If you're looking to SELL: Due to increased interest rates, we may see buyer activity slow down while inventory goes up. In Portland, our total time on market (aka: how long it takes a home to sell) is going up. In January '23, the Portland Metro Area average was 66 days on market, up from 55 days in December '22. Be prepared to price competitively, and be prepared for buyer negotiation. Remember, no amount of amazing marketing can outrun bad pricing strategy! If you OWN a property now and want to know what is going on: How long do you want to stay in your home? If you're there for a while, know that real estate is a long term investment. Keep an eye on the market, and expect that in the local area we may see a modest decline. Don't let that scare you...we saw incredible appreciation (historically off the charts) over the last couple years. If we think about the last 50 or so years, there's not a point in time where, even after recessions, that real estate didn't increase in value. The bottom line? Headlines in the news are not nearly enough to explain what is happening in the real estate market right now. If you're looking ahead to selling your home in the Portland, Oregon metro area in the near future and aren't sure where to begin, I'd love to connect to help you start off on the right foot. I'm Jennifer Schurter, a Realtor and expert marketer in the Portland, Oregon metro area. Let me put my 12 years of brand and media expertise to work for YOU on the sale of your home. Jen@JenSchurter.com
Read More
Categories
Recent Posts