Above & Beyond
The other day I was speaking with a client, and the subject of time came up. I had a busy schedule the follow day, and talked about how I like to go door-to-door around my listings to promote a special "Neighbor's Only" open house. It's a nice way to meet the neighbors and activate a little bit of networking/word of mouth. You never know where your home's buyer is going to come from!
He said, "Is that something a lot of Realtors do? I have never heard of it, and I have bought and sold a lot of homes."
To be honest, I can't speak to what other agents do. My goal is always to go above and beyond and leave no stone unturned. I love meeting people. I guess if I didn't I am in the absolute wrong line of work.
Growing up on a farm, I am no stranger to hard work to get the results you want. And sometimes, the hard work didn't net the result you wanted because there are factors out of your control, like Mother Nature. Fortunately, the forces of nature have limited impact on the real estate market.
While I can't perfectly control when the right buyer is going to visit a listing and want to make an offer, I will sure do what I can to uncover every opportunity for the sellers. And that means getting comfortable with being uncomfortable and inviting neighbors to an open house.
And yes, I do bribe them with free goodies and coffee. Everyone likes treats.
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