New Construction is An Option!
"I'm frustrated by the lack of homes I'm seeing on the market. We've been searching for so long...what are our options?" This is a frustration I'm hearing a lot right now. Many people who are searching for a home are finding there's a major lack of choices (inventory) on the market. One solution for home buyers: new construction. Some builders offer incentives like closing cost credits. Buying new construction could mean you have the ability to get a home under contract while it's still being built or even move-in ready. You may have the option to select finishes you like, or even the home site in the neighborhood. In addition, you'll have a new home warranty offered by the builder! That does bring peace of mind. Here's an important thing to know about new construction: Builders often have their own representatives that sell homes on-site. When the builder representative handles both the buyer and the seller (builder) sides of the deal, the situation is called dual agency. That means your interests and the builder interests are represented by the same agent. Dual Agency is completely legal in the State of Oregon. However, some people may have concerns about one agent representing both sides of the transaction. You can absolutely have your own real estate agent represent you and your interests alone in a new construction transaction (or, for that note, ANY real estate transaction). If you have a real estate agent you know, like, and trust, and you want to continue that relationship, your agent must pre-register you with the builder and attend the first visit to the site with you. That goes for every potential builder company and development you want to check out. It also happens that hey, it's a nice day so why not stop in to a new construction neighborhood while you're nearby? If you find yourself out and about and want to pop by, call your agent first, and have them call the attending on-site agent. At the VERY least, tell the attending on-site builder agent that you have a Realtor of your own that you are working with, their name, and that you were in the area and just wanted to stop in. If you have any questions about navigating the world of buying new construction, please feel welcome to simply reach out. Jennifer Schurter is a real estate agent and expert marketer serving the Greater Portland, Oregon Metro Area and Willamette Valley of Oregon. If you're looking to start the journey to buying a home, selling a home, or investing in real estate assets, you may reach Jennifer at jen@jenschurter.com.
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Foreclosures + Forbearance
Anyone who lived through the 2008 housing market crash, either as a homeowner or someone watching from the sidelines, vividly remembers what that time felt like. Even over a decade later, many people I speak with have serious concerns and questions about what is happening in the current real estate market with that time in their rear view mirror. After the last few years in the real estate market, I can't blame anyone for feeling like something is coming. The news headlines, changes in interest rates, post-Covid economics, and more are a lot to think about. With that in mind, I hear this question all the time: "Are you seeing a lot of short sales/foreclosures on the market given what is happening with forbearance programs?" The answer may surprise you: no, we're not seeing a lot of foreclosures and short sales right now, even after the Covid mortgage loan forbearance programs were enacted to help those who needed assistance during the lock downs. Surely you would think that those folks needing that assistance would inevitably need to foreclose or look to do a short sale to get out of their property. As a matter of fact, the Mortgage Bankers Association released a write up just yesterday (April 17, 2023) that total loans in forbearance fell to 0.55% in March. With inventory levels nationwide remaining low, and demand staying high, many folks who are experiencing economic hardship are able to sell their homes without needing to use short sales or foreclosures. Their equity is high enough that they can sell and move on. If you are looking to find foreclosures and short sales as a buyer, you may be disappointed to see that right now there just aren't that many available to take advantage of. Jennifer Schurter is a Realtor and expert marketer serving the Greater Portland, Oregon Metro. If you're looking to get started on the process of buying a home, selling a home, or investing in real estate assets, please reach Jennifer at jen@jenschurter.com.
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Smart Pricing
If you're getting ready to list your home, there's something you need to know. Marketing is extremely important, and the agent you hire needs to have a robust marketing plan to place in action to assure that your home is receiving the views and attention it deserves. After all, you've done the hard work of cleaning, decluttering, depersonalizing, taking care of honey-do projects, etc. You know what is more important than marketing? PRICE. I would even argue that the price you decide to list your home for is actually a big part of your marketing plan. Yes, that's right, YOU the seller make that decision on the listing price for your home! NOT your agent. It's really important to consider what is happening in the market at the time you are looking to sell. I would caution you to reconsider if you are looking across the street at the neighbors whose home sold for $100K over ask 12-18 months ago and thinking that you will also receive that kind of activity or price for your home. I don't have a crystal ball, and maybe you could get that kind of response in today's market. It all depends on your neighborhood and your home itself. If there's a price/value mismatch in the in the eyes of the consumer when they see your home and what it's listed for, no amount of marketing, advertising, open houses, flyers, or skywriters will help sell your home. Smart pricing strategy means the marketing your agent places in motion will be the most effective it can possibly be. And all the better opportunities to find the *right* buyer for your property. If you're getting ready to put your Portland, OR home up for sale and need to know where to start, reach out to Jennifer Schurter. She's a Realtor in the Greater Portland, Oregon Metro area who specializes in marketing and promotion of homes for sale.
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