Smart Pricing

by Jennifer Schurter

Blog Banner Website

If you're getting ready to list your home, there's something you need to know.

 

Marketing is extremely important, and the agent you hire needs to have a robust marketing plan to place in action to assure that your home is receiving the views and attention it deserves. After all, you've done the hard work of cleaning, decluttering, depersonalizing, taking care of honey-do projects, etc. 

 

You know what is more important than marketing?

 

PRICE.

 

I would even argue that the price you decide to list your home for is actually a big part of your marketing plan. Yes, that's right, YOU the seller make that decision on the listing price for your home! NOT your agent. 

 

It's really important to consider what is happening in the market at the time you are looking to sell. I would caution you to reconsider if you are looking across the street at the neighbors whose home sold for $100K over ask 12-18 months ago and thinking that you will also receive that kind of activity or price for your home. 

 

I don't have a crystal ball, and maybe you could get that kind of response in today's market. It all depends on your neighborhood and your home itself.

 

If there's a price/value mismatch in the in the eyes of the consumer when they see your home and what it's listed for, no amount of marketing, advertising, open houses, flyers, or skywriters will help sell your home. 

 

Smart pricing strategy means the marketing your agent places in motion will be the most effective it can possibly be. And all the better opportunities to find the *right* buyer for your property.

 

 

If you're getting ready to put your Portland, OR home up for sale and need to know where to start, reach out to Jennifer Schurter. She's a Realtor in the Greater Portland, Oregon Metro area who specializes in marketing and promotion of homes for sale.

agent-avatar

“I see my job as a Real Estate Advisor is to educate consumers about the realities of the Real Estate market of today. If you're ready to learn more about what it could mean for you to buy, sell, or invest in Real Estate, let's connect!"

+1(503) 351-6569

jen@jenschurter.com

2175 NW Raleigh St. # 110, Portland, OR, 97210, United States

GET MORE INFORMATION

Name
Phone*
Message

By registering you agree to our Terms of Service & Privacy Policy. Consent is not a condition of buying a property, goods, or services.