Are You Gearing Up to Sell Your Home in 2023? Read THIS!

Are you gearing up to sell your home in 2023? 

​Interest rates have fallen, and are predicted to continue coming down as we go through the year. In some cases, we're seeing multiple offer situations for listings that are attractive to buyers (price and condition). However, it's different now than it was back in 2021 and 2022. Here are a few critical things to consider as your prepare to sell in 2023: 

1. It has never been more important to correctly price your home for sale! Over the last couple years, it seems as though sellers could simply name their price and have buyers scrambling to write an offer. We are not in that market. As interest rates are higher, many buyers are not looking to take big risks with over priced homes.

2. Presentation is key! Take the time and money to do any deferred maintenance or handle any cosmetic issues. Buyers have a lot more options and may not resort to tactics used in the past (like waived inspections or appraisal gaps). Buyers may be a lot more selective on the homes they choose to move on.

3. Since buyers are being more selective, your home's online marketing is important! Most buyers make decisions on homes from photos and videos they see online. Dark, crooked, poor-quality, amateur photos could end up costing you thousands of dollars! Partner with an agent who understands digital marketing very well to assure your home's online presence is maximized.

These all play into the "Three P's of Marketing A Home" that are part of the successful marketing of your property. 

Product: your home and its condition

Pricing: strategically pricing your home for today's market

Positioning: the marketing strategy

Pricing is key to your marketing strategy! If your home is priced above the market, no amount of marketing will justify the price to buyers.

If you're gearing up to sell your house and you have questions on where to start, connect with me, Jennifer Schurter. I'm a local Portland Metro-area Realtor and I am here to help.